Best Practices for getting website visitors
The best way to get visitors to your website depends on your audience, niche, and resources, but here’s a battle-tested strategy broken into free (organic) and paid options:
🔥 Top Free (Organic) Methods
1. Search Engine Optimization (SEO)
- Optimize your pages for keywords people search (use tools like Ubersuggest or Google Keyword Planner).
- Write helpful, targeted blog content that answers common questions.
- Make sure your site loads fast and works well on mobile.
Example: A personal trainer might write blog posts like “Best home workouts for busy moms.”
2. Social Media Marketing
- Post consistently on platforms where your audience hangs out (Instagram, TikTok, YouTube, LinkedIn, etc.).
- Use reels, carousels, live videos, and engaging hooks.
- Link your website in your bio or directly in posts.
Tip: Repurpose blog posts into short videos or quotes.
3. Email Marketing
- Offer something valuable (free PDF, mini-course, etc.) in exchange for email signups.
- Send regular emails that link back to your site content or offers.
4. Online Communities
- Be active in relevant forums or groups (Reddit, Facebook groups, Discord, etc.).
- Help people, and subtly link to your site only when it’s relevant and helpful (not spammy).
5. Google Business Profile & Local SEO (if applicable)
- If you serve a local area, set up a Google Business Profile.
- Helps you show up on Google Maps and local search.
💸 Best Paid Methods (for Fast Growth)
1. Google Ads
- Good for targeting people actively searching for what you offer.
- Works well for services, local businesses, or product landing pages.
2. Facebook/Instagram Ads
- Excellent for brand awareness and email capture.
- Use lead magnets or drive traffic to a compelling landing page.
3. YouTube Ads / TikTok Ads
- Great for visual brands, products, or courses.
- Short-form video ads can drive significant traffic if done right.
✅ Pro Tips
- Install Google Analytics and Google Search Console to track traffic.
- Use clear calls-to-action (CTAs) like “Download the Free Guide” or “Start Free Trial.”
- Create shareable content (quizzes, infographics, memes, controversial takes, etc.).
- Consider collaborations: Guest posts, podcast interviews, or influencer shoutouts.
